The kind of writing we wish existed when we were building our first outbound motion. Long when it needs to be, never longer.
Reply rate is the metric every outbound team brags about. Here's why it's the worst one to optimize for — and what to track instead.
Read post →Funding, hiring, technographic, web traffic, podcast mentions. Here's the actual weight of each — and why the obvious ones aren't the best.
Read post →A field-tested playbook for waking up a 200k-row list with sequences that don't trigger spam filters or your conscience.
Read post →Why B2B teams should be running TikTok and Reels — and what creative formats actually pull pipeline, not just impressions.
Read post →Our ramp dropped from 5 months to 7 weeks when we changed what we tested for. A breakdown of the interview loop and the first-30-days plan.
Read post →Every channel works, then doesn't. Here's how we measure decay — and the leading indicators that tell us when to switch.
Read post →Six concrete sequence patterns that beat our control by 1.8–3.4× this quarter — with full message text and the reasoning behind each.
Read post →A practical guide to building an ICP scorecard from your own closed-won pipeline — no model card required, no expensive software.
Read post →An hour-by-hour breakdown of a real day in the platform — calls, sequences, sourced meetings, and the dead ends.
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